It begins as a drawing.

Massing, orientation and circulation resolved against the plot and the brief before a single elevation is drawn. The stage that decides whether the rest of the project is easy or expensive.

• Site and massing studies
• Spatial planning
• Design options

The design developed to the level a contractor can build from — architectural shop drawings, reflected ceiling plans, floor finish layouts and the detail sections that resolve how two materials actually meet.

• Shop drawings (S.D.)
• Reflected ceiling plans
• Floor finish layouts
• Detail sections

Photoreal frames at editorial standard — the drawing seen as the finished building, lit and materialised. This is what a client signs off against, and what a planning authority understands fastest.

• High-resolution renders
• Material and lighting studies
• Perspective views

Camera-choreographed walkthroughs that read a building the way a visitor will — in sequence and at pace, rather than as a set of disconnected viewpoints.

• Cinematic walkthroughs
• Exterior and interior sequences

Material palettes, finishes and detail studies developed across inside and outside as one language, so a lobby and an elevation are recognisably the same building.

• Material palettes
• Interior schemes
• Façade studies

The design checked against structure, services and buildability before anything reaches site. Interface conflicts are resolved in the model, which is the cheapest place to resolve them.

• Clash detection
• MEP coordination
• Constructability review